Dorvelle is a sterling silver and lab-grown diamond jewelry line, made on 47th Street in New York by the oldest standing shop in the Diamond District, since 1959, and sold online only. Every Dorvelle design has a 14k gold twin from the same house: same design file, same lab-grown diamond, same setter. The metal under the finish is sterling silver instead of 14k gold, and the price follows the metal.
In 14k gold2 ct lab-grown, D VVS2
$3,850 in 14k
In sterling silver2 ct lab-grown, D VVS2
$750
The 14k figure is the house's current list price for the gold version of the same design.
New people, the same house.
Dorvelle began across a jewelry counter. On one side, the oldest standing shop in New York's Diamond District, three generations at the same bench since 1959. On the other, people who had come to love the place and noticed that one of the best jewelers in New York was nearly invisible to anyone who shops online. The idea was not to change the house. It was to open a new door into it: the same designs and the same lab-grown stones, cast in sterling silver and sold without a sales floor, so the price could follow the metal down and the craft could stay exactly where it has always been.
The same
The design. Each Dorvelle piece is cast from the same CAD file as its 14k twin. Same prong count, same gallery, same shank width, same proportions. Put the two rings side by side and you will have to read the stamp inside the band to tell them apart.
The diamonds. Lab-grown, cut and graded to the same color and clarity we put in the gold pieces. A D VVS2 in a Dorvelle solitaire is a D VVS2. Lab report with center stones over one carat.
The hands. Set, finished and checked by the same bench that handles the gold line, on 47th Street, NYC.
The people. The specialists who answer for the gold line answer for this one. Text 646-366-8018. Same bench, same people.
What's different
The metal. Sterling silver, 92.5 percent pure, stamped 925. White pieces are plated in rhodium, the same metal used to finish white gold. Yellow pieces are finished in gold vermeil, a thick layer of gold over the silver.
The weight. Silver is lighter than 14k gold. A Dorvelle ring sits a little lighter on the hand. Some people prefer it. Nobody can see it.
The finish. Rhodium is the same metal that gives white gold its white. Vermeil is real gold over silver. Whenever you want a piece looking like the day it arrived, send it in and the bench refreshes it. First time on us.
The price. About a quarter of the 14k version. The metal is the expensive part of a lab-grown diamond piece, and we took our margin down to match.
Why online only. Dorvelle is sold online only. There is no shop floor to staff, no counter to light and no one on commission, so the silver version can carry a smaller margin on the same design and the same stone. Each piece is still made on the bench on 47th Street and shipped from there. Dorvelle is sold online only; it is not stocked in any store.
Re-plating, first one on us.
Any time you want a piece looking like the day it arrived: Request a prepaid label, send the piece, it comes back re-plated within 5 business days of arrival. Our bench re-plates it in rhodium or vermeil, polishes it, and sends it back new. The first time is on us. After that, $45 with the label included.
Why a diamond store is doing this.
For most of the life of the house, the stone cost a fortune and the band around it barely registered. Lab-grown diamonds and a gold price past $4,000 an ounce turned that upside down. Sterling silver and a lab-grown stone put both parts back where they belong.
Then.
The diamond was the expensive part.
Now.
The gold is the expensive part.
Ours.
Neither one is.
For most of the house's years on 47th Street the diamond was the expensive part and the metal barely registered on the ticket. Lab-grown diamonds flipped that. A two carat stone that once cost a year's salary now costs a few weeks of it, and suddenly the gold is most of the price. We looked at that and decided to bring both down: lab-grown for the stone, sterling for the metal, the same bench for the work. The 14k pieces are still in the case upstairs, still made by the same hands, and still the right answer for a ring you expect to hand down. Dorvelle is for the piece you want to wear now.
The block.
West 47th Street in Manhattan is one block long and carries most of the diamond trade in the United States. About nine in ten diamonds that enter the country come through New York, and this is where they change hands. Some 2,600 independent businesses work here: cutters, setters, dealers, polishers, the people who make a ring and the people who make the parts of a ring. The trade began on Maiden Lane downtown around 1790, moved uptown in the 1920s when real estate men started putting up buildings made for it, and by the end of the Second World War the move was complete. The house behind Dorvelle opened its doors here in 1959. Same bench, same block, since.
Midtown, a few steps from the bench.The bench. Where every Dorvelle piece is finished.
Made on 47th Street. Shipped to you.
Made and shipped from 47th Street, New York.
Free insured shipping in the US and 30-day returns in original condition.
